"What does ita vero mean?" is the first question. And the answer is, yes. Simply, ita vero is Latin for yes. Our 14 year old founder Amelia started ita vero in the belief that everything good starts with yes. We're here to bring people an accessory giving you easy style while protecting your face from the sun. 

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If you want a cool accessory that goes with any outfit and passes the sun safe check, you've found the right place. As a teenager with inside knowledge as to what's trendy and fashionable these days, ita vero hats are designed accordingly for the best style! So what are you waiting for? Support a young entrepreneur and check out our range.