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meet our founder
Hi, my name is Amelia and this is my brand!
It's always been my dream to start a business, and now I’ve embarked on a journey to bring you bucket hats that are sun smart and look good too!
My personal favourite is the Jupiter Bucket Hat in Grey - it's so versatile and goes with every outfit! What's your favourite? Send me a message and I'll respond!
yes.
"What does ita vero mean?" is the first question. The answer is, yes! ita vero is Latin for yes. We believe everything good starts with yes, so we launched this brand to change sun-safe accessories for the better.

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