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ita vero - yes

"What does ita vero mean?" is the first question. The answer is, yes. Simply, ita vero is Latin for yes. This brand was launched by a young entrepreneur in the belief that everything good starts with yes, and we're here to change sun-safe accessories for the better.


meet our founder

My name is Amelia and I’m 14, I'm an equestrian and I showjump with my three unicorns named Yellow, Beau and Cassie. You can see more about them on my Instagram @amelia_tee_equestrian. This photo is me jumping with Duke G. 


It's always been my dream to start a business, and now I’ve embarked on a journey to create a brand that stands out from the crowd. With a natural sense of fashion and a keen eye for the newest trends, I’ve designed bucket hats that are sun-smart and make a bold fashion statement. I can’t wait for you to experience the unique style of ita vero.

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