why ita vero?

our founder Amelia brings you bucket hats that provide easy style while protecting your face from the sun. too much sun exposure leaves you burnt, sore and can lead to skin cancer - which is no joke.

​

many studies, including those from the Australian government suggest "bucket hats are effective methods of sun protection for the head, ears, face and neck".

 

here at ita vero, you don't need to compromise style in order to be sunsafe.