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why ita vero?

With her natural sense of fashion and a keen eye for the newest trends our 14 year old founder Amelia has embarked on a journey to create a brand that stands out from the crowd. Our first product, bucket hats, are a perfect addition to any outfit, providing easy style while protecting your face from the sun.  Why bucket hats? Well, too much sun exposure leaves you burnt, sore and can lead to skin cancer - which is no joke.

Many studies, including those from the Australian government suggest "bucket hats are effective methods of sun protection for the head, ears, face and neck". Amelia thought, why should sunhats be dorky? what if we could make them trendy? and so the idea of ita vero was born.

If you want a cool accessory that protects your face from the harsh sun and goes with any outfit, you've found the right place. As a teenager with inside knowledge as to what's trendy and fashionable these days, ita vero hats are designed accordingly for the best style! So what are you waiting for? Support a young entrepreneur and check out our range.

our priorities

eco friendly design

ita vero hats are made from 100% cotton. we use sustainable packaging & compostable mailers.  

sun protection

our brims are wide enough to protect from harmful sun rays but not wide enough to be cringe-worthy!

customer satisfaction

good customer service is one of our top priorities so that the ita vero club is happy with their purchases.

Jupiter Bucket Hat in Blue

individuality

at ita vero we value individuality - that's why we have a range of fun colours for whatever floats your vibe.

simplicity

we believe simplicity is key for an effective product and style.

ultimate style

forget "no hat no play", these hats mean you no longer need to be forced to wear a hat!

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A wide brim - our bucket hats have a brim of 6cm which is the government confirmed minimum brim length to protect the best from the sun and UV rays. Their circumference is also 60cm so accommodates all head sizes and types. the hats are also lightweight cotton for comfort all day. 

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All our bucket hats have a sweatband on the inside to keep you cooler, prevent you from dripping sweat into your eyes, and allow you to focus on whatever you want to do. They also have eyelets for the best breathability and are machine-washable.

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As a teenager with inside knowledge as to what's trendy and fashionable these days, ita vero hats are designed accordingly for the best style so you won't have to wear a dorky hat!

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