why ita vero?

With an inside scoop for the newest trends our founder Amelia aims to bring you bucket hats that are the perfect addition to any outfit! Our hats provide easy style while protecting your face from the sun.  Too much sun exposure leaves you burnt, sore and can lead to skin cancer - which is no joke.

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Many studies, including those from the Australian government suggest "bucket hats are effective methods of sun protection for the head, ears, face and neck". Amelia thought, why should sunhats be dorky? What if we could make them trendy?' And so, with months of hard work and determination, ita vero was born.

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If you want a cool accessory that protects your face from the harsh sun and goes with any outfit, you've found the right place!